Free audio book and new book

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Free audio book and new book

Greetings from cold and snowy Bulgaria

Snow crystals on frozen lake

I wantta tell you a story but in case you don’t have time let me get to the point.

I’ve just started offering new subscribers a free audio book just for subscribing, then the unfairness of this action struck me, it’s like an insurance company that offers cheap policies to new customers but expensive automatic renewals to loyal customers ‘for your convenience’ what a load of bollocks. So, for your convenience I’m offering a free audiobook download to you too. I also have breaking news of a brand-new book.

If you’re interested as to why I’m giving my products away, and what this new book here’s the story, an explanation. If not, download your free audio book here and wonder about the new book.

When I started doing this book thing over 10 years ago there were basically 2 ways to build an audience, the real world and the virtual one. I used both frequently and ferociously. I attended some kind of motorcycle, adventure or travel event just about every weekend, selling my book(s) and doing presentations. I also had a strong presence on Facebook and other social media platforms. I built a following of well over 5000. Imagine if they all bought my new book at £13 from my website, that would be £65,000 gross, wouldn’t that be lovely? But it doesn’t work like that, not even close. Even Ted Simon with his new book got less than 300 website pre-orders. Incidentally, he also gave his book away chapter by chapter via his mailouts.

Here’s the thing, I moved to Bulgaria and a 1600-mile ‘commute’ to work was not practical. Then the planet became contagious and it became increasingly harder to travel anywhere, and even if you got there, the shows were cancelled or poorly attended if staged at all.

The Social network platforms went public and got greedy so as to achieve greater dividends for their shareholders. Where previously a post could engage most of your audience, now they want you to pay to reach your followers. A post on my Facebook page reaches about 35 of my 2500 followers, and a post on my timeline might engage 250 of my 3000+ friends and significantly less if there is any kind of an advert or link to a webpage in the post.

It’s all bollocks.

The news of the launch of ‘Near Varna’ in the summer of 2020 created a lot of pre-orders, one year later I found that trying to get the word out of the sequel, all avenues were choked, Facebook was Not Working.

Social media might make your cat famous, but it won’t promote your product anymore.

This is the day I forget my house training.

So what to do?

I’ve been doing my research, watching webinars and applying what I’m learning. The reoccurring theme of advice is ‘grow your mailing list’. Because people who subscribe are people who are truly interested in what you do, plus you have full control of how often you engage with them and what you want to tell them.

This will save posting endlessly on social media and then scrolling to reply. The time can be spent actually writing, which is the aspect of being an author that I enjoy the most, however the process is pointless task if no one knows about your books.

So I’ve reconfigured my website, now anyone can comment on any of my blogs and I get an alert so I can respond.

Now, how to entice people to my site? The answer:  give ‘em free shit.

Hence the free audio book download, and this ties in with something else which is very big. The breaking news is: There’s this bloke called Sam Manicom and has got me and 19 other authors together to tell their stories of ‘why we do it’ not deal with Amazon but ride our bikes. The book is called ‘The Moment Collectors’ and the free audiobook download is me telling of the return from the trip I write about in this new book.

That’s me apparently.

I have more to tell but that will be in another newsletter coming soon.



5 thoughts on “Free audio book and new book”

      1. Hey Flid? Keep doing your thing mate. I’ve read about all your adventures to date! Your an inspiration as far as I’m concerned!

  1. Bought/read all your books. Currently reading “Not Working “, really enjoying it. How bout some photos of your home so I can compare my mental vision to the real thing, even gone as far as browsing Google Earth to augment my vision. Waiting on the “next season “ .

    My travel bike is a 09 KLR with the 685 mod. Guzzled oil before like crazy. Been to Arctic, Pacific, Gulf o Mexico and Atlantic Oceans in US. Perfect travel companion.

    Thanks much
    Jay Knight

    1. Hi Jay
      Thanks ever so much for the donation, it really is appreciated. I passed it no by contributing to an IndieGoGo campaign, gotta help out the little guy.
      As for photos, the thing is, as you have seen, you don’t have to be a detective to figure out exactly where I live due to the descriptions in various chapters. I’m not sure how obvious I want to make it. I have had some less desirable visitors come by in the past, and I’ve stopped paying the security company now too. However I realise I have not, on the gallery page, put any photos corresponding to Not Working so I will put that on the list of things to do.
      When the royalties afford me a walled villa with a pool and snow-capped mountain view I will be more willing to reveal where I am now, but you know, I do publish my diaries and would like to retain a certain amount of privacy.
      You will have to wait for the next season a bit longer, long story, literally. I intended to start this year writing a short story that I was going to put out free on Kindle. However that story needed context and the context required a back story and then lead to backtracking to a previous trip and now 7 months and 150,000 words it’s still not done. So making the Near Varna, Not Working story a trilogy will take a little longer. The good news is I hope to have a Christmas release of the book I’m working on now.
      Anyway I’ll try and select some pictures for the gallery soon as you asked so nicely and even offered a cash incentive.
      PS. I did the 685 upgrade on my original KLR, running it in from the UK to Bulgaria it lost all it’s oil on a Hungarian motorway and seized. I have the melted piston on my mantle piece. Well the first 500 miles were fun at least.

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